We

naming

We create names all over the world – that work the world over

We’re an international network of experienced and energetic namers, joined in a vision to create names that inspire and excite people around the world. So, if you need a brand name which travels well, you’ve come to the right place.

An international
name needs an international approach.

With the right name, your brand has the power to cross countries and cultures. To connect with the people who matter to you.

But naming is a tricky beast. How can you be sure the name you choose will genuinely work in the markets it needs to? How will it stand out from both global and local competitors? And how will it avoid cultural pitfalls?

In today’s globalized world, a brand’s name is never ‘just local’. Which is why we believe naming needs an international perspective. And that perspective can only come from an international team, living in different countries and understanding the nuances of diverse cultures.

Busje

Our network has no borders – the world is our playground.

Unlike working with a single agency that gives you a single perspective on naming, with us you get to tap into a range of different views from highly experienced namers across the world. We’re all independents in our own markets, but join forces to tackle naming briefs for clients who want a genuinely international approach.

So how does it work? We’ll form a team to fit your brief, bringing together members who match the markets of interest for your brand. We’ll assign a strategic and creative lead who’s best placed to be your day-to-day contact – and then we’ll get cracking.

With naming, experience counts. Luckily our members have quite a lot of it.

Our members have created names for clients across the world, across sectors, and in both B2B and B2C markets.

Over our many years of experience, we’ve created company names, product and service names; names for new technologies and names for celebrities’ brands. We’ve overcome seemingly insurmountable trademark challenges. We’ve steered our way through a dizzying array of different languages and cultures.

It’s fair to say whatever you need, we’ll have the relevant experience to draw on.

Meet the members

SophieParis (FR)

Sophie

Paris (FR)

"To name things wrongly is to add to the misfortune of the world" (Albert Camus)

EllesAmsterdam (NL)

Elles

Amsterdam (NL)

"Live each day as if it was your last" (Steve Jobs)

Sebastian & SolveigHamburg (DE)

Sebastian & Solveig

Hamburg (DE)

"You can't use up creativity. The more you use the more you have" (Maya Angelou)

AngelaMilan (IT)

Angela

Milan (IT)

"Creativity is intelligence having fun" (Albert Einstein)

MargaritaBarcelona  (SP)

Margarita

Barcelona (SP)

"Everything you can imagine is real" (Pablo Picasso)

RodrigoMexico City (MEX)

Rodrigo

Mexico City (MEX)

"The cure for anything is salt water — tears, sweat, or the sea" (Karen Blixen)

PeteLondon (UK)

Pete

London (UK)

"Creativity is contagious, pass it on" (Albert Einstein)

CaitlinNew York (USA)

Caitlin

New York (USA)

“Well begun is half done"

OlympiaAthens (GR)

Olympia

Athens (GR)

"In the book of life the answers aren't in the back" (Charlie Brown)

Felipe

Felipe

São Paulo (BRA)

"Don't fear the height" (Alberto Santos-Dumont)