We

naming

With the right name, your brand has the power to cross countries and cultures. To connect with the people who matter to you.

But naming is a tricky beast. How can you be sure the name you choose will genuinely work in the markets it needs to? How will it stand out from both global and local competitors? And how will it avoid cultural pitfalls?

In today’s globalized world, a brand’s name is never ‘just local’. Which is why we believe naming needs an international perspective. And that perspective can only come from an international team, living in different countries and understanding the nuances of diverse cultures.

Unlike working with a single agency that gives you a single perspective on naming, with us you get to tap into a range of different views from highly experienced namers across the world. We’re all independents in our own markets, but join forces to tackle naming briefs for clients who want a genuinely international approach.

So how does it work? We’ll form a team to fit your brief, bringing together members who match the markets of interest for your brand. We’ll assign a strategic and creative lead who’s best placed to be your day-to-day contact – and then we’ll get cracking.

Our members have created names for clients across the world, across sectors, and in both B2B and B2C markets.

Over our many years of experience, we’ve created company names, product and service names; names for new technologies and names for celebrities’ brands. We’ve overcome seemingly insurmountable trademark challenges. We’ve steered our way through a dizzying array of different languages and cultures.

It’s fair to say whatever you need, we’ll have the relevant experience to draw on.